Young Canadians really see no value in banks. But they do need help financially.
They know enough to realize there’s probably more they could or should be doing... but they won’t reach out to a bank for advice. They’ll do their best to tackle it themselves – but still won’t turn to a bank for help. Which is hard because here at RBC we know all about finances and money. We’re good at all the stuff you want to know more about, so let’s talk.
Since millennials won’t come to the bank for advice, we’re going to bring the bank to them. Through a partnership with Uber, we’ll redefine the concept of “mobile banking” by deploying special RBC branded vehicles across the city – providing millennials with free rides and face-to-face conversations with an RBC specialist. We can start small – test the water a bit and let us show you the difference we can make.
“Give us 30 minutes to prove it to you that it’s worth talking to RBC.”
