Canoe Financial was looking for a rebrand of their business, to modernize and enhance the brand’s image and social content strategy to project a fresh, modern brand image and effectively differentiate the company from its competitors.
Given that LinkedIn serves as Canoe’s primary social platform, a comprehensive revamp of their posts has been undertaken. The posts have been systematically categorized, incorporating improved structures and enhanced typography to ensure clear hierarchy and enhanced readability. Additionally, the email newsletter underwent a redesign to align seamlessly with the updated brand guidelines.
