Mott's Clamato Reserve

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Packaging, Editorial, Advertising
Client:
Keurig Dr. Pepper
Role:
Lead Designer
Creative Director:
Luigi DiFelice (Lampo Communications)
Scope

Mott’s Clamato was looking to add to their product portfolio the “Reserve” label, which is positioned as their most premium line, made with natural ingredients and flavours.

The Reserve label is differentiated from the rest of Mott’s Clamato products with its gold and black theme, intricate patterns and updated typography while still maintains unity with the brand’s design language.

Clamato bottleslcbo magazine
"The Reserve label is differentiated from the rest of Mott’s Clamato products with its gold and black theme, intricate patterns and updated typography."
magazine addigital ad

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